UK's Emperia launches virtual store management tech for luxury brands

28 Feb '22

2 min read

Pic: Emperia

Emperia, British virtual reality retail technology developer, has announced a new SaaS solution, Artemis, that provides luxury fashion brands with full control over product placement in their virtual stores. Brands can update collections and refresh the space according to seasonal themes within 30 minutes with no technological know-how required.

Using Emperia's data analytics, marketers can optimise product placement, based on user interactions, determine which products are most popular, analyse traffic, and track user activity to increase engagement, customer loyalty and ultimately sales. Data demonstrates that users spend an average of 14 minutes in Emperia's virtual experiences, compared to the average online session duration of static e-commerce websites, which is estimated at two minutes, the company said in a media release.

Emperia's virtual experiences integrate directly into the brand's existing e-commerce solutions, which allows for direct checkout and inventory management.

"With the realisation that clients will be using these spaces in the long term, and the need to constantly change/update the virtual store, the same way they would change their physical space, Emperia has created a platform that enables full customisation of both product display as well decor, allowing brands full creative control; a new era in immersive virtual retail experience design,” said Olga Dogadkina, co-founder and chief executive officer at Emperia.

Fibre2Fashion News Desk (KD)

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