Whether growing sales in new regions with localised storefronts, streamlining operations for managing multiple brands, or customising for different customer segments like B2C and B2B, merchants can now seamlessly manage every aspect of their business from one dashboard, delivering exceptional customer experiences that build brand loyalty. All storefronts can be powered by BigCommerce’s native stencil theme framework or by a third-party headless front-end such as Next.js, Bloomreach and WordPress. Brands may even mix and match headless and native stencil storefronts in a single account, the company said in a press release.

Accessible from the BigCommerce control panel, Multi-Storefront enables merchants to deliver tailored shopping experiences to their different buyers by setting up unique storefronts with separate domains, customised design, transactional and promotional emails, and custom pricing with preferred payment methods. Merchants can also simplify management through holistic views to manage customers, products, order fulfilment, and storefront analytics and data insights.

Multi-Storefront empowers merchants to effortlessly grow into new markets by creating custom storefront experiences for various buyers. It can reduce costs and streamline operations by trimming down the number of systems and integrations a business relies on which can decrease maintenance costs and drive higher revenue with less headaches.

The system can empower efficiency to grow by ditching duplication of efforts with a centralised system to manage all storefronts. Whether it’s adding a new product or updating pricing, people can do it one time, in one place. Merchants can make smarter, data-driven decisions with powerful insights from a unified data source to analyse business activity holistically, or dial in to review the performance of a specific storefront, according to BigCommerce.

BigCommerce has been working closely with the expansive partner ecosystem to ensure their support of Multi-Storefront. Many partners have already updated their apps to not only be compatible with Multi-Storefront, but also to take advantage of the new functionality to offer optimised solutions.

“Multi-Storefront marks a significant milestone in our platform’s ability to serve the most complex use cases and is expected to be the most transformative of our enterprise product enhancements. This powerful new capability gives merchants the flexibility to grow their brand, segment and geographic scope within the scalable context of a single account,” Brent Bellm, CEO at BigCommerce, said in a statement.

Fibre2Fashion News Desk (GK)