NetVirta, developers of FDA-cleared 3D body scanning app for medical applications, have unveiled Verifyt, a 3D body scanning app for apparel and footwear brands. The app, which has hosted 3D foot scanning since December 2020, has now added 3D full body scanning to its range of capabilities and is available for install in the Apple and Google Play Stores.
Brands that offer apparel, footwear, intimates, sports equipment, and other product types are now able to leverage the Verifyt app in conjunction with Verifyt’s business platform to provide their customers the perfect fit, helping to reduce returns and increase conversions, the company said in a press release.NetVirta, developers of FDA-cleared 3D body scanning app for medical applications, have unveiled Verifyt, a 3D body scanning app for apparel and footwear brands. The app, which has hosted 3D foot scanning since December 2020, has now added 3D full body scanning to its range of capabilities and is available for install in the Apple and Google Play Stores.#
Consumers returned an estimated $428 billion in merchandise last year, and it is estimated that 72 per cent of returns are caused by poor fit. Despite brands and retailers’ adoption of new fit technology in recent years, their struggles with online product returns persist due to inconsistent sizing standards across the fashion industry and even within brands. This paradigm makes it difficult for both brands and consumers to align on correct sizing for their customers. Sizing charts, and size recommendation technologies that predicate their recommendations on the comparison of them, will not solve the underlying issues.
NetVirta now offers the fashion industry a solution it desperately needs: an accurate 3D body scanning app and product-specific size recommendations. By mapping customer’s body measurements to the dimensional data of brand’s apparel and footwear products, NetVirta can provide customers precise size recommendations or a truly custom fit.
Already the medical industry’s established leader in precision smartphone 3D body scanning, NetVirta is uniquely positioned to support fashion brands and retail sectors. NetVirta’s consumer-facing Verifyt scanning technology provides a close-to-medical accuracy, thanks to the 375 million data points taken during NetVirta’s eight years of service in the medical industry.
Founded by researchers from MIT, the Verifyt app features an AR user experience and precise 3D model generation based on 2D information that users capture from their smartphone. In addition to being the world’s only app to host both full body and foot scanning capabilities, Verifyt also maintains the greatest compatibility with smartphone devices around the world, with around 87 per cent in North America, 93 per cent in EMEA, and 90 per cent in APAC, according to NetVirta.
“Even within brands, sizing inconsistencies are an issue. In addition to precision mobile 3D scanning, we work with brands to produce product specific recommendations to their customers, based on brands’ product specs and the customer's 3D body data,” Jeff Chen, founder and CEO of NetVirta said.
Fibre2Fashion News Desk (GK)
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