MySizeID to generate over 20 million size recommendations

17 Jan '20

2 min read

Pic: MySize

My Size, the developer and creator of smartphone measurement solutions which is headquartered in Israel, has announced that the company projects over 20 million size recommendations in 2020 for MySizeID. MySizeID is a size-recommendation tool based on shoppers’ personal body measurements, taken with their smartphone sensors without using the camera.

The MySizeID app is a turnkey solution that helps any online shopper choose the appropriate apparel size for that specific brand, based on the shopper’s real-time body measurements. My Size’s innovative technology enables consumers to measure themselves once using their smartphone and then be matched with a brand-specific apparel item in their size, according to a press release by the company.

“We continue to gain traction around the world among major retailers and consumers alike, since launching our MySizeID app in September of 2018. Specifically, MySizeID is generating significant industry buzz due to our proven ability to reduce returns and increase shopper conversions. By incorporating MySizeID into the ecommerce platform for large, middle, and small market retailers, we have repeatedly demonstrated our ability to increase our clients’ revenues and lower their operating costs,” Ronen Luzon, chief executive officer of My Size said.

“Our various pricing plans with our customers are generally based on Price Per Size Recommendations (PPSR), which vary between $0.01- $0.10, plus a yearly maintenance fee. According to our projections, which are based on a combination of usage by our current customers and assumed adoption of MySizeID by prospective customers in our existing pipeline, we believe MySizeID will generate at least 20 million size recommendations over the course of 2020, with customer usage increasing exponentially over time,”

“We are experiencing increasing demand from retailers worldwide that are looking for a turnkey solution that helps consumers choose their appropriate size and fit while shopping online. Our technology helps consumers to buy with confidence, enhance the shopping experience, and foster brand loyalty,” Luzon said.

Fibre2Fashion News Desk (GK)

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