Home / Knowledge / News / Sizing / True Fit & Aetrex make online footwear recommendation tool

True Fit & Aetrex make online footwear recommendation tool

Nov '19
Pic: TrueFit
Pic: TrueFit
True Fit and Aetrex, a leader in comfort shoes, orthotics, and wellness products, have joined hands to offer an omni-channel footwear recommendation tool. As a global market leader in foot scanning technology, orthotics, and comfort and wellness footwear, True Fit’s partnership with Aetrex powers size, style, and fit recommendations, instantly.

The partnership merges True Fit’s Fashion Genome with the Aetrex Albert 3D foot scanner, Fit HQ AI solution and Albert mobile applications to create an interactive, personalised experience for each individual shopper.

The combination of foot scanner technology, artificial intelligence, machine learning technologies, and data ensures that each consumer will receive a uniquely personal recommendation for their foot type and style and fit preferences, according to True Fit.

“The programme drives conversion by helping to find the right fit the first time. Retailers are now better informed to offer customers accurate footwear recommendations based on their foot type, preferences, and the inventory available in stores and online,” Larry Schwatz, CEO, Aetrex said.

Retailers with access to this technology can train their associates as fit experts and personal shoppers as these technologies power instant, more accurate details on a particular shoe’s intended fit and size in relation to the consumer’s preferences. Now, shoppers of all ages can shop with increased confidence in finding their best-fitting footwear, instantly.

Aetrex recently introduced their mobile foot-scanning app, Albie, specifically built for kids. The 3D avatar, Albie, is currently featured in two DSW locations, with the goal to make the size and fit experience more engaging for kids.

“Our partnership with Aetrex helps consumers find the best footwear for their unique style and preferences. By incorporating foot-scanning technology into True Fit’s Fashion Genome, consumers can shop with confidence, and retailers can anticipate increased consumer satisfaction and loyalty,” Scott Duby, general manager of new partners and partnerships, True Fit said.

Fibre2Fashion News Desk (GK)

Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 21st Feb 2020

France unveils environment score system for apparel

France has launched a system under which apparel may now display a...

Pic: Shutterstock

Textiles | On 21st Feb 2020

Indian textiles ministry to back small-scale firms

The Indian textiles ministry will contact small-scale manufacturers...

Pic: Shutterstock

Fashion | On 21st Feb 2020

Sycamore Partners buys 55% stake in Victoria's Secret

Sycamore Partners has acquired a 55 per cent stake in Victoria's...

Interviews View All

Headhonchos, Indian fashion industry

Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Software Firms, Head honchos

Software Firms
Head honchos

AI / robotics may challenge existing long value chains

Top executives, Textile industry

Top executives
Textile industry

In 10 years' time, everything will have the responsible factor integrated

Priyanka Gandhi,

Priyanka Gandhi

Established in 2016, Surat-based Shree Ganesh Yarns is a manufacturer of...

Harsh Shah,

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Umang Banthia,

Umang Banthia

Established in 2005, SL Banthia Textiles manufactures coated fabrics....

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Hemant Bheda, Arevo

Hemant Bheda

Arevo, based in Silicon Valley in California, develops technology to...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search