US-based apparel company, Otero Menswear, has selected Perfitly’s virtual fitting room technology for its website to provide exceptional accuracy in garment selection. Perfitly is a virtual reality/augmented reality (VR/AR) and AI powered virtual fitting room solution that is being integrated into the e-commerce platforms of the nation’s leading retailers.
As a result of the partnership, Otero’s website is centred on Perfitly’s virtual fitting and tailored size recommendation capabilities. Once on the homepage, users select their height, body type, body shape, pant waist size and length. From there, Perfitly powers and presents a personalised virtual avatar based on the user’s measurements. Users can then select from a range of polos and T-shirts which are displayed on the personalised avatar, according to a press release by Perfitly.US-based apparel company, Otero Menswear, has selected Perfitly's virtual fitting room technology for its website to provide exceptional accuracy in garment selection. Perfitly is a virtual reality/augmented reality (VR/AR) and AI powered virtual fitting room solution that is being integrated into the e-commerce platforms of the nation's leading retailers.#
Otero uses a three-dimensional design based on height, size, and body type and has found that 93 per cent of men have two different body types, each requiring a unique fit. Incorporating this with the ability to create a personalised avatar, Perfitly enables a user to ‘try-on’ a shirt and see a 360 degree rendering of their perfect fit before purchase, removing the guesswork and risk of purchasing online. Perfitly’s virtual fitting solutions outlined in this partnership are helping to drive reduced returns and increased efficiency in supply and operations.
“Perfitly’s virtual fitting process is centred on a seamless user experience as the key differentiator between ourselves and other targeted e-commerce apparel brands. Our goal at Otero is to provide shorter men with stylish apparel and the ‘Otero Perfect Fit.’ Our attention to detail and enthusiasm is mirrored in Perfitly’s dedication to harnessing first-rate technology to provide each shopper with an unparalleled and personalised experience. Perfitly technology has helped Otero achieve unprecedented low return rates (3 per cent compared to the industry standard of 30 per cent for males) and high levels of customer satisfaction via the Otero Perfect Fit Journey,” Steve Villanueva, CEO and founder of Otero said.
“Working with the Otero team has been extremely rewarding because we’re both aligned on providing customers with an effortless and accurate garment selection process as e-commerce continues to accelerate after the pandemic. We’re happy to see Perfitly’s personalised avatars and virtual fitting technology working so well on Otero’s website, and we look forward to a lasting partnership as Otero gains even more traction in targeted men’s apparel,” Kash Vyas, chief technology officer and co-founder at Perfitly said.
Fibre2Fashion News Desk (GK)
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