These strategic hires will bolster True Fit's growth plans as it scales on the back of an 85 per cent increase in revenue, along with bringing major innovations in customer experience and unrivalled data sets to the market. Chandrasekaran, with over 20 years' experience leading high-performing tech teams, draws on extensive experience at eBay, OpenTable and Roku enabling fast-growth technology and teams to unlock widespread scaling growth trajectories.  As CTO, he will provide strategic direction and leadership, overseeing global technology operations and teams that fulfil True Fit’s role as the ubiquitous size and fit standard solution globally at scale. Gray’s expertise in intellectual property, consumer protection and data privacy will underpin her role as True Fit’s new general counsel, the company said in a press release.

“We’re thrilled to welcome Chandrasekaran to the True Community. Chandrasekaran’s impressive track record scaling other tech platforms, his extraordinary leadership acumen, and his vision for scaling our platform ubiquitously amidst the digital shift, underscores our rapid growth trajectory. Chandrasekaran is an exceptional leader, and we’re excited he’s leading our ambitious technology growth plans,” William R. Adler, president and CEO at True Fit said in a statement.

“True Fit is already central to the way leading apparel retailers decode fit to give nearly 100M active users only what they love. This is just scratching the surface of the technology and team's potential. Our vision for scaling it to ubiquity, and opening up new possibilities and capabilities, is inspiring. I’m absolutely thrilled to be a part of this special team, and to help unlock fashion’s digital transformation,” Chandrasekaran said.

“We’re delighted to welcome Gray to True Fit’s senior leadership team. As general counsel, Gray’s broad legal depth will be invaluable to our executive team, our customers and to our market. Gray’s expertise in retail and tech, coupled with her comprehensive experience in data and privacy, will fuel our scaling business,” Jessica Murphy, True Fit’s co-founder and COO said.

“I’ve watched True Fit’s impressive journey having worked with them extensively as outside counsel. The opportunity to come in house as GC is exciting. This team is strong, the culture is unique, and the opportunity is exhilarating,” Gray said.

Fibre2Fashion News Desk (GK)