Retail

Vertebrae launches retail's web-based virtual try-on

24 Jun '20

3 min read

Pic: Vertebrae

Vertebrae, the technology leader in 3D & augmented reality (AR) solutions for retail, has announced the debut of a powerful new tool for retailers that enables shoppers to virtually try on items with the highest degree of accuracy, all within the mobile browsing experience. Vertebrae’s technology enables try-on experiences that drive measurable results.

For the first time, digital items such as sunglasses, hats, jewellery, and apparel can be superimposed onto a shopper’s head or body at the precise size and scale that the products are in real life, so that each individual can see precisely how it looks on them - all without going into a physical store or downloading an app. These breakthrough web-based try-on experiences ensure that Vertebrae and its clients are at the forefront of retail’s transformation during the COVID-19 pandemic, the company said in a press release.

Vertebrae’s patented 3D and AR platform makes creating, managing, and deploying frictionless accurate size and scale experiences possible. For accurate size and scale experiences, Vertebrae uses data from smartphones with front-facing depth cameras to dynamically map the proportions of individual facial features and overlay accurate product renderings to scale and in the right position, even as shoppers move around to view the results from different angles. The experience debuted on direct-to-consumer retailer Tenth Street Hats, which offers shoppers the ability to virtually try on top-selling hats directly from the ecommerce experience on mobile. Shoppers on desktop computers or older mobile phones without a front-facing depth camera still receive a highly engaging AR experience that provides a confidence-boosting style check, but not precisely to size and scale.

“Now more than ever, it’s crucial for retailers to help boost consumers’ confidence, and that means setting them at ease about purchasing and giving them accurate information about size and fit -- even without physical changing rooms. This is the perfect solution for shoppers who want to see and experience a product, but don’t necessarily feel comfortable going into a store to try them on. And because our solution is web-based, retailers can deploy these virtual try-on experiences in any digital channel, all through a single platform,” Vince Cacace, CEO of Vertebrae said.

“Using Vertebrae, we can create, manage, and deploy high-quality 3D and AR experiences that are more realistic than ever, enabling shoppers to virtually experience wearing our hats with a high degree of accuracy. The assets are available for deployment across the Web, not just in custom apps, giving our customers broad access to the tools that motivate purchasing without needing a dedicated team of developers,” Carson Finkle, CEO of Tenth Street Hats said.

Fibre2Fashion News Desk (GK)

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