Lenzing upgraded digital presence by launching Tencel eShop in 2021

16 Jun '21

1 min read

Pic: Lenzing Group

To cater to consumer purchasing behaviour shift to online, Germany’s Lenzing has upgraded its digital presence by developing offerings with its new ‘Tencel eShop’ launched this year and expanded its 'Where To Buy' portfolio on the Tencel website, according to Florian Heubrandner, the company’s vice president of global textiles business.

The company also launched carbon zero Tencel branded lyocell and modal fibres last year, which have sustainability at their core. Those are part of Lenzing's commitment to reduce by half specific carbon dioxide emissions by 2030 and become net zero by 2050, Heubrandner told Fibre2Fashion in an interview.

The other innovation was Tencel Modal fibres with Indigo Color technology launched this year. These incorporate indigo pigment directly into fibres using a one-step spun-dyeing process. This delivers superior colour fastness relative to conventional indigo dyeing while using substantially fewer resources, he added.

For the full interview, please click here.

Fibre2Fashion News Desk (DS)

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