The retail industry, including product supply chains, is one of the largest contributors to UK greenhouse gas (GHG) emissions, with goods sold to consumers accounting for over 30 per cent of all emissions. This gives the industry both a huge opportunity and huge responsibility to play its part in combatting climate change.

The guide, titled ‘Helping Customers Live Low-Carbon Lifestyles’, identifies four customer types and aims to support retailers in moving ‘Non-Ecos’, i.e., those who are not informed or engaged with low carbon living, and turning them into ‘Net Zero Heroes’—who care deeply about climate change and engage with ethical and sustainable brands wherever possible, a BRC press release said.

This requires retailers to inform and persuade customers of the importance of a low carbon lifestyle, and how to achieve it.

The best practice educates consumers on how to live a low-carbon lifestyle, ensures consumers purchase low-carbon products and delivery, encourages consumers to use products in low-carbon ways, and helps consumers dispose of products in a responsible manner.

The guide is part of BRC’s Climate Action Roadmap, which aims to ensure the retail industry and its supply chains are Net Zero by 2040.

Fibre2Fashion News Desk (DS)