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Vietnamese manufacturer Fashion Enterprise promotes traceable fibres

24 Mar '22
2 min read
Pic: Fibretrace
Pic: Fibretrace

Vietnam-based Fashion Enterprise has extended its partnership with FibreTrace and Good Earth Cotton to promote climate positive and traceable fibres across the global textile and fashion supply chain. Good Earth Cotton is the earth’s first and only carbon positive and traceable cotton production, led by innovation, data and best agricultural practice.

The partnership allows Fashion Enterprise to provide their customers with access to Australian-grown, carbon positive and natural fibres, guaranteeing authenticity of fibre from farm to finished garment whilst maintaining a high standard of operations.

Partnering with leading Vietnamese spinning and textiles mills, Fashion Enterprise collaborates closely with global buyers and brands to find sustainable solutions for their supply chain, from design through to final shipment, FibreTrace said in a press release.

“Good Earth Cotton and FibreTrace are the future for the fashion industry,” said Rodney Thanh, CEO at Fashion Enterprise. "Good Earth Cotton combined with the power FibreTrace is an indomitable tool for the global textile and fashion industry that allows brands to thoughtfully stay in control of their supply chain, whilst allowing customers to see the full journey of how their garments were made and who made them. This is true traceability and visibility."

By purchasing Good Earth Cotton, brands are confidently aware that the cotton they have purchased has been produced with the lowest environmental impact possible, actively reducing and sequestering carbon from the atmosphere. What is more, the added advantage of FibreTrace’s physical and digital technology allows brands to go beyond paper certification, verifying and auditing the fibre content in real-time as it moves throughout the global supply chain.

Vietnam is one of the world’s fastest-growing economies and one of the largest import markets for Australian cotton. The country's textile industry has continuously grown at an average rate of 17 per cent annually.

The partnership highlights growing industry needs to adopt more circular and sustainable business models globally and support a fully transparent and traceable supply chain that moves toward climate positive outcomes, the release added.

Fibre2Fashion News Desk (RR)

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