With the Aiimi Insight Engine, Boohoo will be able to proactively monitor and manage high-risk data stored in unstructured repositories, such as SharePoint and OneDrive, and interconnect all information across the organisation. Streamlining processes with the platform will save the business substantial manual hours when dealing with DSAR and deletion tasks and remove more than ten systems from involvement in their completion, the company said in a media statement.

The adoption of the platform comes in response to a period of rapid growth for Boohoo, which includes the acquisition of multiple companies since GDPR came into effect in 2018, extending the firm’s data management requirements. Seeking a technology partner to deliver a platform that provides an efficient, automated, and ‘best-in-class’ way to respond to DSAR and deletion requests, the firm chose the Aiimi Insight Engine for its proven capabilities around information management and discovery.

Working with the Boohoo IT team, and building on existing automation, the Aiimi engineering team will also seek to extend the capabilities of the Aiimi Insight Engine to drive efficiencies in other areas, such as customer returns.

“As custodians of data, we are committed to protecting our customers’ and our colleagues’ privacy. To ensure this, Boohoo has invested in the most advanced data management tools, including AI and Natural Language technologies, as well as the best data science expertise. With the Aiimi Insight Engine, we are delivering robust end-to-end processes for DSAR and deletion, while reducing costs and increasing efficiency. As we look to the future, the potential of the platform also presents exciting new use cases for driving further commercial value for our customers,” Jo Graham, CIO, Boohoo, said in a statement.

“Retailers face significant challenges when it comes to data management, as customer data and preferences, systems, and the data management practices and regulations that govern their usage are subject to change. By implementing the Aiimi Insight Engine, data compliance rules and processes can be automated and adjusted as required, ensuring agility and scalability. We are excited to deliver value for Boohoo while exploring new use cases for increased automation across the business,” Steve Salvin, CEO, Aiimi, said.

Fibre2Fashion News Desk (GK)