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Browzwear announces access to Archroma's Color Atlas
14 Dec '20
2 min read
Pic: Browzwear
Browzwear has joined hands with Archroma, enabling designers to access the full online colour library, the Color Atlas by Archroma while using Browzwear’s technology. Browzwear is a pioneer of 3D digital solutions for the fashion industry. Archroma is a leading, global, diversified provider of specialty chemicals for the fashion and apparel industry.
Creative and technical designers will now have access to 4,320 on-trend colours while designing in both of Browzwear’s proprietary platforms, VStitcher, and Lotta. The integration follows Browzwear’s product update in September 2020 and is immediately available for designers worldwide. A designer is able to select a colour and then can drag-and-drop that colour to their 3D garment pattern. Users have the option to use the colours in either the Archroma combination or the RGB format, where they are then extracted directly and accurately into the final tech pack, according to Browzwear.
With the colours available through Archroma’s Color Atlas, apparel companies can make more accurate decisions before purchasing, ultimately reducing the amount of iterations created.
“At Browzwear, we are constantly looking to partner with companies that share our values and are streamlining the design process for brands and independent designers. By partnering with Archroma, we remain committed to providing design teams with the necessary tools to bring creations to life, accurately and sustainably,” Avihay Feld, CEO at Browzwear said.
“As workflows in the fashion and apparel industry continue to evolve, platforms like Browzwear are helping designers create and produce beautiful garments at scale. With our work with Browzwear, we’re enabling designers to have unprecedented access to our colours, beyond the traditional RGB and in order to envision how the garment will look in different colours, before it is mass produced,” Chris Hipps, head of Archroma colour management said.
Creative and technical designers will now have access to 4,320 on-trend colours while designing in both of Browzwear’s proprietary platforms, VStitcher, and Lotta. The integration follows Browzwear’s product update in September 2020 and is immediately available for designers worldwide. A designer is able to select a colour and then can drag-and-drop that colour to their 3D garment pattern. Users have the option to use the colours in either the Archroma combination or the RGB format, where they are then extracted directly and accurately into the final tech pack, according to Browzwear.
With the colours available through Archroma’s Color Atlas, apparel companies can make more accurate decisions before purchasing, ultimately reducing the amount of iterations created.
“At Browzwear, we are constantly looking to partner with companies that share our values and are streamlining the design process for brands and independent designers. By partnering with Archroma, we remain committed to providing design teams with the necessary tools to bring creations to life, accurately and sustainably,” Avihay Feld, CEO at Browzwear said.
“As workflows in the fashion and apparel industry continue to evolve, platforms like Browzwear are helping designers create and produce beautiful garments at scale. With our work with Browzwear, we’re enabling designers to have unprecedented access to our colours, beyond the traditional RGB and in order to envision how the garment will look in different colours, before it is mass produced,” Chris Hipps, head of Archroma colour management said.
Fibre2Fashion News Desk (GK)
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