Lectra selects Frederic Morel as Asia-Pacific region president

The nomination comes as Lectra prepares to present its latest software and connected equipment offers at the China International Sewing Machinery and Accessories (CISMA) trade show in Shanghai, China, to enable Asian industry players to accelerate their transition to Industry 4.0, Lectra said in a press release.

Lectra’s presence in the Asia-Pacific region began in 1985 with the opening of its first office in Japan. Today, Lectra employs 16 per cent of its workforce in the region, which accounted for 25 per cent of the group’s revenues in 2022.

Thanks to its dynamism, economic fabric, and position in world trade, China is a key market in this region, generating 9 per cent of Lectra’s revenues in 2022.

“We would first like to thank Edward Wang for his contribution to the development of Lectra’s activities in the Asia-Pacific region, and wish him continued success in his future career. Frederic Morel joins us after more than 20 years’ experience in international groups, where he held various management positions in the United Arab Emirates, Singapore, and China. His international exposure, his understanding of the challenges faced by a technology company like Lectra, and his ability to support dynamic and sustainable business development are major assets for our group. I am delighted to welcome him to our team,” said Daniel Harari, chairman and chief executive officer of Lectra.

Prior to joining Lectra, Morel held the position of South East Asia & Pacific executive vice president at Vallourec. He had previously been appointed sales director and then sales vice president for Vallourec in the Middle East, after holding various sales and general management positions for the company in the Asia region. A graduate of the Institut d'Etudes Politiques d'Aix-en-Provence and the Emlyon business school, Morel began his career in 2000 with Saint-Gobain.

“I’m particularly enthusiastic about joining Lectra as we prepare to present solutions in Shanghai that perfectly illustrate Lectra’s leadership in Industry 4.0. In China, as in the rest of the Asia-Pacific region, I look forward to contributing to the success of our customers. I am eager to meet them at CISMA in a few days’ time, to show them how we can not only optimise the operation of their cutting rooms, but also accelerate their digital transformation through our software, data analysis solutions, and associated services, while contributing to more sustainable growth,” said Morel.

Fibre2Fashion News Desk (NB)