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Nike expands relationship with Japanese IT firm Gridsum

20
Jan '19

Courtesy: Nike

Nike has expanded its relationship with Gridsum, a provider of cloud-based big-data analytics and artificial intelligence (AI) solutions, with the addition of data analysis, consulting, and data modelling services. Nike is a leading designer and distributor of athletic footwear, apparel, and accessories for a wide variety of sports and fitness activities.

Nike’s consumer direct sciences team, which is responsible for building and deepening an holistic view of Nike’s consumers through data and analytics, will leverage Gridsum’s strong data analysis, modelling, and consulting services, derived from insights generated by the company’s cutting edge marketing automation suite, to further drive the value and efficiency of the data collected through Nike’s Mainland China official website and official flagship store on Tmall.com. Gridsum’s cloud-based big-data analytics and AI capabilities will analyse Nike’s consumer behaviour across multiple marketing channels to strengthen its advertising strategy with highly-targeted marketing content, improve its portfolio of products and build sophisticated customer profiles, Gridsum said.

“We are extremely excited to expand our working relationship with a globally respected brand such as Nike. Leveraging our big data analysis, modelling, consulting, and data visualisation capabilities, we will help Nike to better understand the behaviour of their existing and potential customers and improve the consumer experience. I am confident that our extensive experience in natural language processing, data mining, machine learning, and deep learning technologies will continue to create significant value for our clients by helping them to improve their digital marketing strategies and allowing them to make better business decisions,” Guosheng Qi, chief executive officer of Gridsum said. (GK)

Fibre2Fashion News Desk – India

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