Aptos has announced that the SM Store, the largest department store chain in the Philippines, has selected the Aptos Merchandise Financial Planning to optimise its omni-channel merchandising strategies. The solution will provide end-to-end support for the retailer’s merchandise planning activities across its bricks-and-mortar and online channels.
With the guiding principle of offering a one-stop shopping experience, the SM Store continues to enhance the way it engages with its loyal customers. This has included investments in its online shopping platform, ShopSM, allowing customers to shop anytime, anywhere.Aptos has announced that the SM Store, the largest department store chain in the Philippines, has selected the Aptos Merchandise Financial Planning to optimise its omni-channel merchandising strategies. The solution will provide end-to-end support for the retailer's merchandise planning activities across its bricks-and-mortar and online channels.#
As customers’ browsing and buying behaviours have expanded, so too has the SM Store’s complexity in planning merchandise across channels. In order to delight customers with the right merchandise while consistently meeting financial goals, the Aptos solution will provide end-to-end support for The SM Store’s merchandise financial planning activities. This includes strategic planning and budgeting, planning by attributes, buying and assortment strategy, in-season management, and more, according to a press release by Aptos.
Once deployed, the Aptos Merchandise Financial Planning solution will be utilised by over 120 merchandise planners within the SM Store business. The Aptos solution was selected over competitive offerings due to its ability to support the SM Store’s different shop formats and increasing number of channels, the ease of use and intuitiveness of the application, and the flexibility of the solution to evolve with the SM Store over time.
“The SM Store’s tagline of ‘We’ve got it all for you’ emphasises the importance this retailer places on its merchandising strategy, buying decisions and vast assortment. Merchandise planning is the foundation of developing, buying and delivering the best assortments to customers while achieving margin and inventory investment targets. With Aptos Merchandise Financial Planning, the SM Store can optimise product distribution and stock levels across channels, a powerful differentiator as it advances its omni-channel vision. We are proud to work with this customer-centric and highly diversified retailer, a true leader in the dynamic and growing Philippine retail market,” said Noel Goggin, Aptos CEO and culture leader.
Fibre2Fashion News Desk (GK)
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