US' Google launches search tool for retailers

Retailers can now shape product discovery into a shopping experience that is timely, relevant, and personalised—all powered by Google Cloud, said Srikanth Belwadi, group product manager, Google Cloud, in the Google Cloud blog.

This fully managed service is easily customisable, enabling organisations to craft shopper-focused search experiences. Google’s site search solution is built upon decades of experience and innovation in search indexing, retrieval, and ranking. Retailers can make product discovery even easier for shoppers while optimising their business goals with advanced capabilities.

The Retail Search tool offers advanced query understanding that produces better results from even the broadest queries, including non-product searches. Its semantic search feature match product attributes with website content for fast, relevant product discovery. Research Search also allows optimised results that leverage user interaction and ranking models to meet specific business goals. Furthermore, the tool for retailers ensures retailer data is isolated with strong access controls and is only used to deliver relevant search results on their own properties.

Several leading retailers around the world have been able to quickly create better online shopping experiences for their customers and capture more digital and omnichannel growth using Google Cloud’s product discovery solutions, Belwadi added.

“With limited customer signals and no historical data, descriptive long-tail searches are some of the most challenging queries to understand. Lowe has been partnering with Google Cloud to give our customers relevant results for long-tail searches and have seen an increase in click-through and search conversion and a drop in our ‘No Results Found’ rate since Lowe was launched,” stated Neelima Sharma, senior vice president, technology, e-commerce, marketing and merchandising at Lowe’s.

“Google Cloud has helped improve the indexing and quality of search results on Pernambucanas’ digital platforms, providing a better experience to our customers and improving sales conversions. On Black Friday in November 2021—the largest retail date in Brazil—we saw a 20 per cent reduction in search refinements per user, for which Retail Search was instrumental,” said Fabiano Rustice, chief information officer at Pernambucanas.

Fibre2Fashion News Desk (SF)