US' Nitches & John Lewis announce NFT collection PeaceOnMarz

Nitches is collaborating with John Lewis to create Martian imagery, a strong storyline, all-inclusive marketing plan, NFT project and roadmap of future perks for the PeaceOnMarz community.

"Thanks to Nitches, PeaceOnMarz is about more than just a cool clothing line, it's about activating a community around a central message of what happens if we don't protect our planet peacefully," said John Lewis.

With PeaceOnMarz, Nitches plans to create a long-term NFT venture that does more than just sell a digital image – it builds a community cantered around the desire to promote peace and protect the planet. Being a member of the community will lead to a number of benefits such as airdrops, donations to charities and high-quality NFTs. The programme will inspire derivative NFT projects that encourage the same universal message.

"While larger companies are still struggling to understand Web 3.0, Nitches is getting an early start by bringing high-tech technology to high-end fashion," said John Morgan, Nitches' CEO. "Developing our own NFT strategy enables John Lewis to connect with his followers on another level and fully embrace the future of fashion."

NFT technology is also part of Nitches' Owner Verification System (OVS), which proves authenticity and ownership.

Fibre2Fashion News Desk (KD)