Vizit launches Visual Brand Performance Platform

11 Feb '21

2 min read

Pic: Vizit

Vizit has launched a revolutionary Visual Brand Performance Platform that helps global consumer brands drive higher sales by optimising their visual content and designs to power remarkable visual experiences for online consumers. The Vizit Platform enables the world’s top consumer brands to create the most powerful visual brands and visual experiences.

Powered by ground-breaking AI technology that enables users to see ‘through the eyes’ of any consumer audience in real-time, Vizit’s software makes it possible for creators, marketers, researchers, and ecommerce professionals to turn their image-based content and designs into a powerful weapon to attract and convert more customers, ultimately outshining competitors on the digital shelf, according to Vizit.

The impact of Vizit’s Platform is immediate, measurable, and unrivalled. It acts as a spark that ignites sales through world-class visual experiences. Vizit also electrifies product development and content creation with AI-powered Visual Intelligence that delivers predictive insights in real-time. This reduces iteration costs and saves months and, in some cases, years of development time, the company said in a media statement.

“Images are the most effective sales tool on the planet. To win in our saturated digital visual-centred world, companies need to optimise their visual brand performance and harness the power of their imagery to drive commerce with online consumers,” Jehan Hamedi, CEO of Vizit said.

Master Lock, one of Vizit’s early partners, saw immediate results using the Visual Brand Performance Platform. After analysing and optimising its ecommerce product images with Vizit, Master Lock saw a 28 per cent increase in page views, a 23 per cent increase in conversions, and more than a 30 per cent lift in Amazon sales.

“Vizit told us exactly what content would perform best, helping us increase product conversion rates and sales by double digits. Visual Intelligence is the new way of working. When you're able to harness Vizit’s AI capabilities, you're able to adapt to the changes in consumer behaviour in real-time. That is absolutely going to be the future of ecommerce, the best content wins,” Stacy Hanks, director of e-commerce at Master Lock said in a Vizit press release.

Fibre2Fashion News Desk (GK)

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