Welspun India has embarked on the next phase of its comprehensive digitisation journey, working with digital innovation and technology implementation firm Stycheco to deploy the BeProduct platform and to revitalise its international design, development, and production processes. Welspun India, a part of Welspun group, is a global leader in home textiles.
The Welspun group has embarked on a company-wide digital transformation project that spans from sales and marketing to sourcing. Welspun’s partnership with Stycheco and BeProduct quickly became a vital part of that digital transformation for its textile business, according to Stycheco.
“Our objective was to serve our customers better by transitioning all of our data, systems, processes, and people, across the entire value chain, to digital. It was therefore essential to us not only to find a new common IT platform, but to create secure, sustainable ways of working that would allow our design teams in New York to collaborate with their colleagues in India. From that point of view, Welspun’s digital transformation initiative relied on us finding the right technology, but also the right technical and cultural implementation partner. I’m thrilled that we found Stycheco; with their assistance our digital transformation and growth goals are now in reach,” chief marketing and merchandising officer of Welspun India, Christopher Mooney, said in a statement.
“As digital transformation strategies go, Welspun is one of the boldest we have ever worked with. The scope and the scale of the digitisation is gigantic, which is why we were thrilled to be able to step in and assist the Welspun team with defining, executing, and building on their ideas for digitisation,” Darioush Nikpour, founder of Stycheco said.
Built by the brains behind some of fashion’s biggest technology install bases, BeProduct helps brands and retailers inhabit the things they make.
Fibre2Fashion News Desk (GK)