Clothing retailer Brooks Brothers to deploy SAS enterprise server
17 Jan '06
3 min read
Leader in business intelligence, SAS announced that Brooks Brothers will deploy the SAS Enterprise BI Server as its enterprise wide business intelligence platform.
SAS Enterprise BI Server replaces an existing system that was unable to provide strong analytics or a multi-dimensional view of the data.
Owned and operated by Retail Brand Alliance, Brooks Brothers was established in 1818 and is the oldest clothing retailer in the US With over 160 stores Brooks Brothers is known for its reputation as an institution based on heritage and value, a commitment to quality and extraordinary customer relationships.
"The legacy system they had was not as robust as they required, so they began the search for an enterprise wide business intelligence solution," said Stefano Gaggion, vice president of MIS at Brooks Brothers.
"They looked at other vendors but felt that SAS' powerful analytics, integrated enterprise platform and the ability to support diverse users across their organization was unmatched.
They expect the ability the BI Server provides to make faster, more accurate business decisions will improve their overall performance and provide their customers with an enhanced shopping experience."
With SAS Enterprise BI Server everyone at Brooks Brothers, from the CEO to regional store managers, will have easy access to pertinent information on store performance, regional performance, category performance, promotional effectiveness and marketing response rates.
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