News Flash

Fashion retailer Twilfit opt for Geac PLM System

18 Jan '06

3 min read

Their customers are always returning to their stores and expect to see new designs and so they're now aiming to get new products on the shelves every two weeks.

They can achieve this with their new Geac solution as they no longer need to reinvent the wheel every time they design a new product.

It promotes far greater efficiency as it will connect all the processes from idea generation to production and in-store merchandising.

It is a major move to go from four to 10 collections a year, but they'll be able to do this as the integrated product will enable their design teams to make innovation an essential part of their everyday duties."

One of Geac's key differentiating factors is its integrated Quest Merchandiser software.

This will enable Twilfit to visualise new 3D designs as they will appear in-store.

It will be possible to manipulate images to assess the effectiveness of window and in-store displays to promote maximum impact at a very early stage of product planning.

Essentially it will help formulate the design and production plans.

Steen Waever Poulsen, international sales & business development manager for Geac's RunTime business, concluded: "Speed to market with the right designs is a concept that is critically important for fashion retailers like Twilfit who need to compete with other leading fashion brands and retailers on both innovative designs and the high availability of the right stock.

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