-82 percent of consumers consider theadoption of new technologies important to their retail experiences and are using multiple touch points, including mobile phones, click and collect, social networking sites and online magazines to complete their shopping journeys.-The store remains vital to the provision of commerce anywhere with a majority of respondents rating the physical interaction with products and people as being important to enhancing their shopping experiences. However, retailers must commit to investing in these operations to transform them by offering value-add services and activities that support local communities.
-In the next few weeks, Oracle will share detailed regional analysis of this research through a series of international events and communications.
“As consumers continue to dictate how, when and where they make purchases, Oracle believes that providing commerce anywhere is imperative for retail success.” said Mike Webster, Senior Vice President and General Manager, Oracle Retail. “Retailers need to invest in aligning and integrating retail processes with the needs of individual consumers to compete and grow effectively in the New Retail Democracy.”
New research from Oracle reveals that an increasingly democratic relationship is emerging between digitally-empowered consumers and retailers, #
Oracle
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