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Jewelry maker Tiffany & Co goes online in Dragon land

27 Apr '06

2 min read

Jewelry and specialty retail stores operator Tiffany & Co announced that it has launched an informational website in China.

With 11 sections and 557 pages, the site, www.tiffany.cn, provides comprehensive and convenient access to information on a wide range of subjects relating to the Company, its history and Tiffany's celebrated jewelry collections which are offered in the jeweler's two retail locations in Beijing and Shanghai, as well as in TIFFANY & CO stores worldwide.

The website the Company's fifth after the US, UK, Japan and Canada, comprises the following: Diamonds, which highlights Tiffany's authority as the world's premier diamond jeweler, details the essential qualities of Tiffany diamonds and information on choosing among the jeweler's renowned collection of diamond engagement rings; Fine Jewelry, including a lavish array of diamonds and gemstones in settings of ultimate glamour and style; Timepieces; Gifts and Accessories.

Additional sections include Tiffany Heritage; Jewelry Expertise, which gives instruction on the proper care of jewelry and answers commonly, asked questions; About Tiffany; Catalogues; Customer Service; and Store Locations.

"Since its founding in 1837, Tiffany has been recognized for its expertise in diamonds and fine jewelry, as well as the highest level of quality and customer service," said Sylvia AuYeung, Director of Tiffany & Co China. "Our new website gives us a more efficient way to disseminate important information to existing and potential customers."

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