North Face picks WebSideStory's on-demand site search to scale new E-Commerce heights

07 Jun '05

4 min read

A leading online site search provider WebSideStory announced The North Face has selected the company's enterprise site search application to provide faster, more relevant product search results and significantly increase online conversions.

Leader in Technical Outdoor Apparel, Equipment and Footwear to Use WebSideStory Search to Provide Faster, More Relevant Results.

Founded in 1966, The North Face is the leading retailer of high-performance outdoor apparel, equipment and footwear. It is a subsidiary of VF Corp., which owns other high-profile brands such as Lee, Wrangler, Vans, JanSport and many more. The North Face is using the application, called WebSideStory Search (formerly Atomz Search), to help visitors more easily find what they are looking for among the 800 products it offers online (http://www.thenorthface.com).

The North Face will be able to provide customized search results by category, color, gender, expert picks, price and other relevant criteria. The company's homegrown application supported very few search criteria. WebSideStory Search also enables businesses to insert small promotional ads within its search results, as well as "guide" specific search results -- for example, The North Face plans to redirect failed keyword searches to the product pages of relevant synonyms, significantly increasing the likelihood of a successful search.

"They expect Search to have a very positive effect on both customer satisfaction andsales," said Sarah Gallagher, online manager for The North Face. "Many people online aren't just window shopping. They know what they want or are using the web to help them research a specific purchase. Search will help them find what they want on our site faster and more effectively than ever before."

More Information Technology News - United States Of America...