Jockey International presents June 29th SizeUSA User's Group meeting
16 Jun '05
1 min read
Brad Beal of Jockey International will present at the June 29th SizeUSA User's Group meeting.
Jockey was a major sponsor of [TC]²'s National Sizing Study, completed in September of 2003. The study scanned over 10,000 people across the U.S. using [TC]²'s 3D body measurement technology.
As a sponsor, Jockey received a full report and data analysis to apply to their apparel products. This information was instrumental in a re-launch of Jockey's bra line with re-designed and re-engineered products that more accurately reflect female consumer's shapes based on the findings from the SizeUSA data.
Other featured speakers include Andy Van and Mike Hannaford of JCPenney Co., Andrew Crawford of Bodymetrics, Robert Holloway of Archetype-Solutions, and a panel of academic researchers from four sponsoring universities.