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UPM Raflatac & Magellan Technology to join for RFID labels

20 Mar '06
2 min read

UPM Raflatac and Magellan Technology have formed a strategic partnership to address the most challenging aspects of tagging pharmaceuticals by using RFID: high-speed issuing at pharmaceutical manufacturers, reliable identification throughout the supply chain, fighting counterfeit products with security features and dedicated RFID labels. The partnership was announced at Interphex 2006, the largest pharmaceutical manufacturing show of the year being held in New York, March 21 - 23.

“Applying our high-speed PJM technology to tag pharmaceuticals will certainly benefit the industry as it solves most of the aspects of implementing RFID throughout the supply chain,” said Tim Frost, Executive Chairman and CEO of Magellan Technology. “The partnership with UPM Raflatac enables us to bring this technology into the right form factors directly to the users in the pharmaceutical industry”.

"RFID holds an enormous potential in terms of anti-counterfeiting and supply chain management. Our RFID tags and inlays featuring PJM technology help the pharmaceutical industry meet the ePedigree requirements while also improving the efficiency of their supply chain," said Samuli Strömberg, Vice President Marketing at UPM Raflatac's RFID business. "The cooperation with Magellan Technology results in new innovations in our product portfolio designed for the pharmaceutical industry."

UPM Raflatac is a world-leading supplier of pressure sensitive labelstock for a wide variety of needs in prime and VIP labeling. In addition, the company is at the global forefront in the development and high-volume production of radio frequency identification (RFID) tags and inlays. UPM Raflatac has around 2,300 employees and annual sales of around 1 billion USD.

Magellan Technology Pty Ltd, Sydney, Australia, is a technology developer, manufacturer and licensor of advanced read and write 13.56MHz RFID systems. Magellan designs and offers RFID chips, inlets and a complete reader portfolio for Magellan's Phase Jitter Modulation (PJM) technology, which complies with the International Standard ISO/IEC 18000 Part 3 Mode 2. The PJM technology is more than 10 times faster than other existing HF technologies.

UPM Raflatac

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