Sports goods, clothing & beauty cos adopt Fluid's Concept Display
27 Oct '06
3 min read
"The Paragon Sports tradition is built on vast selection, unmatched quality and uncompromising service. We are determined to duplicate that experience online, especially in the area of vast selection and product presentation," said Bruce Blank, CEO of Paragon Sports.
"Often, the sheer size of our product assortment makes enhancing, not to mention managing the online experience a complex affair. Concept Display, with its intuitive authoring interface and scalable production features, allows us to achieve the kind of immersive product presentation experience we demand for our online customers-whether we have 12 products or 12,000."
Bare Escentuals has revolutionized the beauty industry by focusing on using the finest natural ingredients in their products.
"Fluid brought a strong portfolio, proven ability to execute, and a unique passion to the project that drove our decision to trust them with our online channel," said Diane Miles, Bare Escentuals' President. Scheduled to go live in mid-October, the Bare Escentuals engagement includes a redesign of the company's bareMinerals website that uses Fluid's Concept Display magnification technology to showcase the line's signature bareMinerals Starter Kit.
Kiyonna founder, Kim Camarella-Khanbeigi concurs that Concept Display interactive merchandising supports both brand and business. "At Kiyonna, we sell a feeling, not a product," said Camarella-Khanbeigi."
"Fluid's Concept Display lets us convey that sentiment to our online customers in ways that were not possible without interactive technology or with solutions from other vendors. Concept Display creates a powerful and tangible online experience for our customers at every step of the shopping experience - and is still flexible enough to customize for each product we sell."
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
