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Michal Negrin uses OptiTex software to mange design processes

03 Jan '07

2 min read

Israeli based OptiTex, a leading provider of software for the textile and fashion industry,recently announced that leading designer, Michal Negrin has selected OptiTex solutions for her design management processes.

Michal Negrin's approach to design is unique – no software on the market was found to be able to adapt optimally to the processes to which the designer is accustomed, neither could they enable significant streamlining and saving on costs and time.

OptiTex ascertained the established processes in the organization, incorporated software into one of its standard applications and offered a solution to fulfill Michal Negrin's unique requirements. The software is currently operational within the company, following professional training by OptiTex.

Michal Negrin, who has stores in the USA, Europe, Japan, Singapore, Czech Republic, Australia, South Africa and Mexico, and who was the first non-American designer invited by DIFFA to take a part in their prestigious event with other designers such as Calvin Klein and Ralph Lauren, became familiar with OptiTex through the recommendation of Kay W. King, the head of the Fashion Department at Houston College.

Negrin decided to purchase the software after identifying that the application capabilities answer to her specific needs and high standards as a leading designer.

OptiTex CEO, Ran Machtinger expressed his satisfaction at leading designers joining the ranks, and added that the business transaction emphasizes the ability of OptiTex to “tailor” optimal solutions while catering to specific customer requirements.

Michal Negrin, artist & jewels designer, unique decorative and fashion items with a message of love and romantic style.

OptiTex

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