My Shoe extends eCommerce contract with Port City Web
03 Jan '07
3 min read
"With over 300,000 orders and customers, and millions of dollars per year in annual sales, downtime was not an option," noted Crago. "We needed to develop a strategy to implement the two sites for the eventual transitioning to My Shoe Store's site, and we couldn't have any downtime. The end result was a smooth transition, with both sites sharing the same data in real-time."
While this transition was taking place, Port City Web also maintained its contractual obligations to market both websites through SEM (Search Engine Marketing) and SEO (Search Engine Optimization) programs, along with paid placements in Google and Yahoo! Combined, both companies saw an increase of 25% in December 2006 online sales compared to December of 2007.
"It's been a great experience working with them from the early days of Lord John's Footwear opening its doors in New York City, to the merge with My Shoe Store in New Hampshire," said Crago. "We continually work with them to increase their sales, improve customer service, and use technology to improve their overall business practices. And as they grow, so grows Port City Web."
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
