VF Imagewear deploys Indra's 'Escape' software for golf market

28 Jul '05

2 min read

San Diego based software provider Indra Technology Inc announced VF Imagewear Inc has decided to implement Escape Sales Force Automation Software for use with its popular line of golf apparel, which includes the E Magrath, Byron Nelson and Byron Nelson Eleven Straight brands.

Indra Technology estimates that Escape processes over $650 million in sales each year for numerous industry leaders.

VF Imagewear Inc initially adopted Escape in early 2004. Marilyn Davis, Director of IS, VF Imagewear Inc, acknowledged Indra's expertise in order management, as well as the successful relationship between the two companies.

"Indra's installed base in the golf industry and experience with logoed apparel, was a natural fit for use within this market. Not only have they realized significant cost savings by using Escape, they have been pleased with Indra Technology's high level of customer service and support."

"They are pleased that VF Imagewear has decided to implement Escape to support its activities within the golf market," stated Jim Beavers, Chief Operating Officer of Indra Technology. "They value their partnership with VF Imagewear, and they are dedicated to helping the company maintain their strong growth and future success."

VF Imagewear Inc, a subsidiary of VF Corporation, designs and manufactures a wide variety of popular brands of apparel, including service apparel, security apparel,corporate casual apparel, work apparel and protective apparel. It markets its men's fine golf apparel under its E. Magrath, Byron Nelson and Byron Nelson Eleven Straight brands.

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