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News Flash
Unique apparel RFID Solution Centre opens
02 May '07
2 min read
“By hosting customer visits to the Centre, we can demonstrate that the most advantageous point in the supply chain to attach an RFID tag to a garment is the manufacturing stage,” explains Samuli Stromberg, Vice President of Marketing at UPM Raflatac.
“In this way, it can include information for the whole supply chain right from the beginning, bringing value to all participants in the chain. In addition to tracking and tracing capabilities, RFID offers a means of brand protection and enhanced marketing opportunities.”
The Apparel RFID Solution Centre opened to visitors at the beginning of May. In its first year of operation, it is expected to host visits by up to 100 garment manufacturers, brand owners, retailers and logistics providers.
“In this way, it can include information for the whole supply chain right from the beginning, bringing value to all participants in the chain. In addition to tracking and tracing capabilities, RFID offers a means of brand protection and enhanced marketing opportunities.”
The Apparel RFID Solution Centre opened to visitors at the beginning of May. In its first year of operation, it is expected to host visits by up to 100 garment manufacturers, brand owners, retailers and logistics providers.
UPM Raflatac
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