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adidas & Polar bring hitech monitoring system for performance enhancement

10 Aug '05

3 min read

Information like speed and distance, chronograph functions, along with heart rate, are also shown on the RS800 in real time. And when the workout is over, all data can be downloaded onto a computer so workouts can be easily managed and analyzed, meaning the whole system talks to you.

“The great thing about the system is that it's so easy to use,” says Michael Birke, adidas Running Business Unit Manager. “By putting all the best equipment into one package, it's made training simpler, more comfortable and more precise. The system is greater than the sum of its parts.”

“An athlete can train more effectively with the right objective information,” says Marco Suvilaakso, Running Segment Manager for Polar Electro. “This system caters to the individual, with precise and personalized feedback.”

Purchasing the entire system—Polar RS 800, Polar s3 Stride Sensor, adiStar Fusion top and adiStar Fusion shoe will be around 640 Euros/680 Dollars. The products are available as separate pieces as well, and available in spring of 2006.

adidas has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. With total net sales of 6.478 billion euros and net income of 314 million euros, adidas is a global leader in the sporting goods industry and offers the broadest portfolio of products.

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