Bernina-OptiTex to provide high-end technology to amateur sewer
27 Sep '07
3 min read
What sets MyLabel apart is that once an end-user has completely designed the garment, the software automatically displays it on a 3D representation of him or herself. This is done using a 3D model developed by OptiTex, which users can adjust to match their very own body measurements. Doing so allows users to see what the garment will look like in real life before the garment is actually sewn.
“Now, like the professionals, the amateur designer can translate a mental image or sketch into an actual garment,” says Ran Machtinger, President and CEO of OptiTex Ltd. “To begin, an aspiring Vera Wang simply enters in her personal measurements and chooses the style of fashions she will be creating. After that, she can manipulate the patterns and fabrics to create original designs – modeled in 3D directly on the computer.”
The system allows the final pattern to be printed either on a home printer and pieced together or downloaded to a disk on key, allowing printing on a commercial large-format printer.
Bernina has partnered with OptiTex because of OptiTex's strong focus on providing high-end technology to the fashion and textile industries. OptiTex's software is the solution of choice for industries using sewn materials as well as design schools worldwide. The Bernina MyLabel product will be sold exclusively through Bernina's worldwide distribution channel.
“We chose OptiTex because our reputation depends on providing consistent high-quality products toour client base,” says Claude Dreyer, CEO elect of Bernina. “We knew that our customers would appreciate the versatility and ease of use of the MyLabel product – and enjoy seeing their imagination become reality.”
The Bernina brand celebrates its 75th anniversary in 2007. Bernina is one of the Top 50 Swiss brands with the highest profile at home and abroad. Especially in the USA and Canada, Bernina is the byword for innovative sewing and embroidery computers.
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