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IBM continues to expand Express Advantage program

09 Oct '07

3 min read

IBM announced the next step in the growth of its Express Advantage strategy for mid-sized businesses with the introduction of new solutions for the industrial manufacturing, automotive, fashion and apparel, chemicals, and food and beverage industries.

IBM also announced a range of new Express Advantage technology offerings from across its Software, Systems and Technology Services groups.

IBM Express Advantage combines a comprehensive portfolio of technology offerings and financing options, with a network of local IBM Business Partners and customer support capabilities to create a powerful, end-to-end approach to helping mid-sized customers increase efficiency, innovate and grow.

As part of its ongoing investment in SMB, IBM also announced the expansion of Express Advantage to additional countries, bringing the total to over 30 since launching the initiative in North America last year.

The latest portfolio addresses the rapidly growing demand for innovative business and infrastructure solutions that now account for more than 60 percent of mid-market technology spending.

To underscore the mid-market innovation imperative, a recent IBM survey of 1,200 Mid-market customers shows that nearly two-thirds of the decision-makers surveyed plan more than one business model change over the next two years.

The newly launched industry solutions combine IBM offerings with leading Independent Software Vendors' (ISV) applications to help customers address these business change initiatives. New solutions include:

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