Online retail spending surges on 'Green Monday'

14 Dec '07

2 min read

comScore Inc released an update of holiday season e-commerce spending for the first 41 days (November 1 – December 11) of the November – December 2007 holiday season. More than $20 billion has been spent online during the season-to-date, marking a 19-percent gain versus the corresponding days last year.

“Green Monday,” a term recently coined by eBay to describe the second Monday in December as the heaviest online spending day of the season, may well live up to its lofty billing as U.S. online retail spending on December 10 reached $881 million (up 33 percent versus last year), setting a record as the heaviest online spending day in history.

Online spending is following the pattern it first established last year, namely an accelerating growth rate as the season progresses,” said comScore Chairman Gian Fulgoni. “Consumers are clearly responding positively to the enticing promotions and discounts being offered by retailers this year, and spending is currently on track to meet our forecast of $29.5 billion for the season.”

Top 5 Online Spending Days for Holiday Season-to-Date:
Through the first 41 days of the online holiday shopping season, three individual shopping days have surpassed $800 million in sales, led by Monday, December 10 (Green Monday) with $881 million, followed by Tuesday, December 11 with $819 million and Thursday, December 6 with $803 million. Wednesday, December 5 came in just shy of that threshold with $798 million in spending.

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