Cabela's Inc, a world-renowned outfitter of hunting, fishing and outdoor gear, has implemented Reflexis Task Manager and StoreWalk to increase efficiency and improve the store-level execution of its retail strategy.
The Reflexis cloud computing solutions enable retailers to streamline corporate-to-store communication, ensure consistent execution of in-store merchandising and promotional plans, and improve compliance with safety and operational policies.
Marlon Giese, Cabela's retail communication manager, said Reflexis has helped the retailer greatly reduce the amount of e-mail traffic from company headquarters and regional teams to store employees.
“Store managers and employees now view a list of prioritized tasks in one system, instead of planning, replying, and following up via e-mail, voice mail, and other communication,” he said. “The task management system also enables us to monitor job completion and compliance levels in our stores, which was not really possible by e-mail alone.”
With support from Reflexis, Cabela's tailored the solution to fit its business needs, including using only minimal internal information technology resources. Giese called the solutions intuitive, low-maintenance and user-friendly, which made it possible for the company to implement them during the busiest time of the year.
“Cabela's is known for superior customer service,” said Murtaza Ghadyali, vice president of product management for Reflexis. “We are happy to provide Cabela's with the tools to enable its employees to spend more time with customers and consistently execute its retail strategy of providing a positive shopping experience.”
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