Home / Knowledge / News / Chemicals/Dyes / AATCC to host Visual Colour Training Webinar

AATCC to host Visual Colour Training Webinar

Jun '20
The AATCC summer workshop is set to host a Visual Colour Training Webinar, ‘Training Your Visual Color Apparel Team’, by Jean Hoskin, former director of colour services at Macy’s,. The webinar will be presented on August 26, 2020. The association provides test method development, quality control materials, education, and professional networking.

Visual approval of colour for production requires the evaluation of lab dyeings, print strike offs, or woven pattern handlooms. Preparing colour technicians to perform these evaluations in a light booth requires understanding of the visual environment, sample positioning, and perception.

The presentation will provide visual examples of colour relativity and the procedures colour technicians can use to make confident colour decisions. Hoskin will share best practices for evaluation, with explanations for training a colour team, design colleagues, and customers. She will also demonstrate the ‘what’ and ‘why’ of colour perception, including simultaneous contrast, gradation, after image, optical mixture, Bezold effect, and the Weber-Fechner Law, according to a press release by AATCC.

With colour expertise that balances theory and application, art and science, Hoskin retired from Macy’s merchandising group as director of colour services in 2016. Since her retirement, she has been consulting, writing, painting, and traveling. She is currently co-chair for of the ISCC 2021 Color Impact Conference. Majoring in textiles, Hoskin holds a BS from Iowa State University and an MA from Michigan State University. Her PhD from the University of Tennessee focused on colour in textile design, testing, dyeing, and printing.

The registration fee for the webinar is $99 for members (both individual and corporate) and $149 for non-members.

Fibre2Fashion News Desk (GK)

Must ReadView All


E-commerce | On 24th Feb 2021

UK welcomes European Commission's draft data adequacy

The UK government has welcomed the European Commission's draft data...

Pic: Shutterstock

Textiles | On 24th Feb 2021

SACTWU welcomes textiles rebate announced by S African govt

The Southern African Clothing & Textile Workers' Union (SACTWU)...

Pic: Shutterstock

E-commerce | On 24th Feb 2021

Asos relaunches Topshop online after acquiring it for £295

Asos recently relaunched Topshop on its website after acquiring the...

Interviews View All

Manfred Mentges, Sedo Treepoint GmbH

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Asim Dalal, Indo Count Retail Ventures

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Shawn Honeycutt, Bolger & O'Hearn

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Harmeet Singh,

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

John Kelley,

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Himanshu Fogla,

Himanshu Fogla

Jumac, pioneers in spinning can manufacturing in India, was founded in...

Steve McCullough & Marco Weichert, Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively

Functional Fabric Fair is a trade-exclusive event showcasing the latest...

Madison Maxey, Loomia

Madison Maxey

Loomia designs and manufactures soft circuit systems that can be produced...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions & Vertriebs Gmbh, founded in 1978 and headquartered ...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search