Home / Knowledge / News / Chemicals/Dyes / Pantone predicts colour trends for Pure London AW 19/20

Pantone predicts colour trends for Pure London AW 19/20

10
Apr '19
Pic: Pure London
Pic: Pure London
Colour experts at Pantone Color Institute have predicted latest insights into colour trends for the season and beyond, plus an exclusive Pure London X Pantone offer for Pure London expo. At Pure London AW19/20, from July 21-23, 2019, visitors can get insights on SS20’s trends from the industry leading colour authority’s marketing director, Abigail Bruce.

SS20 season’s theme is the sea. The sea covers 70 per cent of earth’s surface but while it is vast, it’s size and surface area doesn’t overwhelm us. Instead, we find ourselves inspired by its beauty and in awe of its powers. The sea captivates our imaginations. Following in the footsteps of the bright and bold Pantone Colour of the Year, Living Coral, the colour stories shown on the fashion catwalk in London for AW19/20 offered a bright and bold take on classic AW colours. Filled with rich earthy yellows as well as deep reds and purples, AW19/20 catwalks took on a new level of nuanced complexity. Collections were imbued with a sense of sophistication and strength, bringing varied and complex combinations, all of which perfectly aligns with our society’s current emphasis on freedom and identity, according to a press release on the show.

Not to be outdone, though, neutrals still play a big role in the styles of the season. Whilst there is no “typical” colour any more, design and styling still need a foundation to build from. This is where the core neutrals come in. The ideal colours when we think about longevity and wardrobe staples, these colours transcend seasons and work just as well on their own as they do with the more complex, brighter colours also in this season.

With notions of identity expanding, designers are aiming at a broader diversity of consumers and there is a real potent mix up emerging from this new-found freedom. As part of this desire for freedom to explore and experiment with more colour, we no longer want to feel limited by traditional colour guidelines. Gender and seasonal borders continue to be non-issues when it comes to colour, and the inclusion of less typical spring/summer shades in collections make for complex and original combinations that underscore our ongoing desire to experiment with colour all year round.

Another key note for Spring/Summer 2019, we are set to see the continuous tribal behaviour we’re experiencing in our markets extend to colour palettes, each of which seem to live in a world of their own. Expect a season of colouring outside the lines, unexpected colour combinations and unusual colour stories.

In a preview of colour stories for Spring/Summer 2020, we can expect to see a range of colour from lofty pales, vibrant brights, and shimmering metallic to deep and mysterious darks; Spring/Summer 2020 is a season where colour itself is intense and complex and the use of colour in personal expression is paramount. The key is in the contrasts; there is so much more than before. And, yes, while tonal statements surely have a place, it is truly how you harmonise and cross fertilise the different colours together that tells the story for Spring/Summer 2020. (GK)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 8th Mar 2021

Vietnam-UK FTA triggers two-way trade

After a month of Vietnam signing a free trade agreement (FTA) with...

Pic: Shutterstock

Retail | On 8th Mar 2021

2021 may see record retail sales in US, economy hinges on virus: NRF

A wide array of economic indicators point toward potentially record...

Pic: Lund University

Textiles | On 8th Mar 2021

Swedish scientists convert cotton into sugar, to make textiles

In a major step towards recycling, scientists at Sweden’s Lund...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Verticals like fast fashion won’t completely adopt personalisation on...

Textile Industry, Head honchos

Textile Industry
Head honchos

Opportunity now to reimagine processes & systems in a digital environment

Footwear Industry, Footwear Retailers

Footwear Industry
Footwear Retailers

Still struggling to mop up higher sales

Tony Naschberger,

Tony Naschberger

With production sites in Klagenfurt and Kufstein, Zimmer Austria is a...

Tolga Ozkurt,

Tolga Ozkurt

Çalik Denim is among the world's top 10 premium denim manufacturers...

Gus Bartholomew,

Gus Bartholomew

<b>Gus Bartholomew</b>, co-founder of SupplyCompass, explains to <b>Subir...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Daniel Roxbury, University of Rhode Island

Daniel Roxbury
University of Rhode Island

Assistant professor Daniel Roxbury and former URI graduate student...

Brad Holschuh, Wearable Technology Lab, University of Minnesota

Brad Holschuh
Wearable Technology Lab, University of Minnesota

A new study led by researchers at the University of Minnesota's Design of...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

Ruma Devi is a jet-setting promoter of artisans who has empowered...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


March 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search