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Copenhagen Fashion Week launches new digital universe

Aug '20
Pic: Copenhagen Fashion Week
Pic: Copenhagen Fashion Week
Copenhagen Fashion Week has launched its new digital universe, CPHFW72H, designed to stream this season's shows and events. This season, Copenhagen Fashion Week features 32 shows and presentations from a breadth of designers like Ganni, Stine Goya and Holzweiler. Beginning with a digital show on August 10, Swedish brand Whyred will inaugurate CPHFW72H. 
Henrik Vibskov will officially close fashion week with a physical presentation to be live streamed. 
CPHFW72H presented on copenhagenfashionweek.com gathers this season's shows, talks and events all in one place to stream live. Copenhagen Fashion Week's digital advisory board consisting of Ganni founder Nicolaj Reffstrup, Moon CEO Martin Gjesing, Stine Goya CEO Thomas Hertz, Holzweiler creative director Susanne Holzweiler, Marimekko CEO Tiina Alahuhta-Kasko and Hope creative director Frida Bard has made this season come to life in an adaptive climate for the industry.
"We are very excited to fulfill the vision of a hybrid version of Copenhagen Fashion Week, meaning that anyone whether in person or digitally is able to access this season's 32 shows and presentations," Cecilie Thorsmark, CEO of Copenhagen Fashion Week, said in a press release.
Although Copenhagen Fashion Week is able to host physical events, this edition of fashion week will naturally be adapted in compliance with the Covid-19 health and safety measures. 
Furthermore, in order to make it possible for all brands to still partake in Copenhagen Fashion Week, this season there have been no rules dictating show format. The result is a range of instalments pre-produced and live with everything from adapted runway shows, presentations, films, exhibitions, and installations. 
"We're extremely excited to see how this development can foster original creative material and cultivate new relationships with editors, buyers and consumers," Thorsmark said. 
Lastly, since Copenhagen Fashion Week will be feeling the absence of several international editors and buyers this season, each designer on the show schedule will engage in a live Q&A with some of the most experienced fashion professionals in the world from the likes of Vogue Runway, Vogue Business, Forbes and WWD directly following their show. 

Fibre2Fashion News Desk (JL)

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