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Liva participates in Yarn, Fabric & Accessories show

21 Aug '19

1 min read

Pic: Aditya Birla Group

Liva, a new age fabric from Aditya Birla Group, is participating in the Yarn, Fabric and Accessories trade show being held at Ludhiana currently, which will go on till August 23. Liva is showcasing its product category across flat knit applications, stoles, kurtis and leggings. Unlike other fabrics, Liva is a soft, fluid fabric which falls and drapes well.

Partner brands like Prisma, Monica Collection, Aswira Premium Fabrics, Vandan Silk Mills, Swami Textiles are showcasing their collection made of Liva at the trade fair, said Aditya Birla in a press release.

The naturally sourced fibre made into Liva fabric in pure or blended form, transforms not just the garment but also the person wearing it. It is comfortable, soft, natural, and eco-friendly.

Birla Cellulose represents the pulp and fibre business of Aditya Birla Group, is India's pioneer in Viscose Staple Fibre (VSF). Birla cellulose fibres are of 100 per cent natural origin, highly absorbent, have an especially good feel, and are completely biodegradable. As an extremely versatile and easily blendable fibre, VSF is widely used in apparels, home textiles, dress material, knitted wear and nonwoven applications. (PC)

Fibre2Fashion News Desk – India

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