Nature to take centre stage at DOMOTEX asia/CHINAFLOOR 2024

Nature will take centre stage as the highlight of DOMOTEX asia/CHINAFLOOR 2024, which will open its 26th edition in Shanghai from 28th to 30th of May. The flooring industry is being continuously transformed by the evolving consumers’ needs and lifestyle trends. The sustainability approach has become industry’ focus. At the same time, the consumers’ attention towards the choice of materials as well simple and practical designs are also heavily impacting the flooring production. Long known for innovations, the Chinese and Asian flooring manufacturers keep responding to these changes accordingly, bringing to the markets amazing products, that satisfy the latest lifestyle trends, while fully adhere to the environmental protection standards.

"Live with Nature" is the newly launched campaign for this year, created to showcase how the flooring companies are keeping up with the ever-changing demand. It will offer particular exposure and targeted visitor guidance for the brands whose products align with the green and sustainable development objectives and place a strong emphasis on the latest lifestyle and consumption trends. The stands of these selected companies will be labeled as "Must-Visit”, with the purpose to guide the audience into witnessing and experiencing these achievements first hand.

“Nature, humanity, and environment have always been our core values, which coincide with the promotional philosophy of the 'Live, With Nature' at DOMOTEX asia 2024." - said Jerry Song, China General Manager of Sales at LX Hausys, leading PVC flooring manufacturer from South Korea. "We always believe that sustainable products can guide us towards a better and further future. We look forward to a successful showcase of our products at the show this year. Our brand has been constantly innovating and striving to create an enjoyable living space for customers, in synergy and harmony with nature and human wellbeing." - concluded Song.

DESIGN WITH NATURE – by cadex

Since its first launch in 2016, cadex has been an integral part of DOMOTEX asia/CHINAFLOOR. This co-located event acts as a collective of architecture and design-related stimulating creative displays and content, networking events, interactive activities and much more. In 2023, Cadex invited 14 well-known designers from 7 countries, who exchanged their know-how and opinions with an audience of over 400 designers and architects coming from all over China and beyond. The design community is a very influential channel for the flooring brands in China. These events allow for a deeper interaction between DOMOTEX asia exhibitors and this important group of visitors.

Located in Hall 5.2 (dedicated to wood flooring) in a space of over 600sqm, the focus for Cadex 2024 is again the NATURE and the emphasis on the sustainability and latest innovations and designs. “Design with Nature” is a full day conference that will take place inside cadex on the first day of the show, May 28th and will see a panel of renowned keynote speakers from the international architecture and design community. These include Studio Marco Piva (SMP) and Vudafieri Saverino Partners (VSP) from Italy, More Design Office (MDO) an award-winning architecture and interior design practice based in Shanghai, Architect and Interiors Magazine from India and many more. Material Matters will return again this year as a display area inside cadex, where visitors can get a closer look to hundreds of outstanding innovative building materials samples, interactive installations, and curated design scenarios. Material Matters is curated by GREATER DOG ARCHITECTS, an avant-garde design studio with offices in London and Shanghai, founded in 2015 by two young promising Shanghainese designers. 

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (HU)