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Neonyt Paris edition to debut in Jan 2023

09 Dec '22
3 min read
Pic: Neonyt/ Dita Vollmond
Pic: Neonyt/ Dita Vollmond

Event organiser Messe Frankfurt has entered into a partnership with WSN Développement, Paris, an exhibition company with extensive experience of the fashion sector, which will operatively plan and hold Neonyt Paris at Paris Expo Porte de Versailles. From France, Neonyt can now expand its market coverage by opening up completely new catchment areas for exhibitors and buyers.

Neonyt is one of Europe’s leading B2B fairs for sustainable fashion and, as a curated order platform with trend-spotter character, well established, popular, and future-oriented. In August, this year, the first Neonyt licence was awarded to Igedo Exhibitions in Dusseldorf and will be held there for the first time from January 28–30, 2023 at the Areal Bohler. Neonyt Preview will be held in Paris from January 21–23, 2023, according to a press release by Messe Frankfurt.

“We are very proud of our new partnership with WSN Développement, which now constitutes a striking, initial, future-oriented milestone in our strategic internationalisation pathway,” explained Olaf Schmidt, vice president textiles and textile technologies, Messe Frankfurt. “Paris is a highly attractive, trend-setting fashion location. And, very popular in the sector, as well as having increasing links with the markets of southern Europe, Paris is for both us and our community the perfect choice for our first international licence location.”

From the very beginning, Messe Frankfurt has always aimed to position Neonyt with its already international character, its sense of responsibility, and its unrivalled international reputation in relevant markets and thus to uncompromisingly offer new access to reliably curated fashions distinguished by sustainability criteria that simultaneously take account of the latest trends.

“Today, it is more important than ever before to give expression to the undisputed ecological and social value added of sustainable textiles and to provide ecologically viable fashions with attractive presentation platforms in a professional and dependable setting,” said Schmidt.

In Paris, Neonyt licensed by Messe Frankfurt will be held annually at the end of January and the beginning of September, concurrently with the international Who’s Next. Well known throughout the sector, Who’s Next presents fashions, accessories, and lifestyle, as well as the season’s trends, for buyers. Launched in 2019, Impact by WSN, which not only sets fashionable and ecological accents but also supports positive measures for speeding up the process of ecological change in the fashion sector, will also be held in the immediate vicinity of Neonyt.

Who’s Next and Impact attract international buyers from abroad—especially those from the retail sector in France, Italy, Spain, Portugal, Switzerland, and Belgium. The focus for all labels at Neonyt is speciality and multi-label stores, both of which attach great significance to sustainable fashions, added the release.

“The values of Impact and Neonyt are universal and a game changer in the fashion industry. Our partnership sets a great signal and a significant acceleration in the events sphere. We are proud to welcome Neonyt in Paris to reveal to our ecosystem a stronger fashion and sustainable offer from next January,” said WSN CEO Frederic Maus.

“Together with the licenced edition of Neonyt in Dusseldorf, the new Paris edition represents a symbiotic market entry and addition to our location portfolio. From now on, we can offer buyers, the labels and our growing and committed community the chance to open up new markets and to expand even more internationally. At the same time, we at Messe Frankfurt are forging ahead intensively with our sustainability ambitions in the textile sector with our international Texpertise Network with more than 50 events worldwide, some 22,000 exhibitors and more than half a million visitors,” added Schmidt.

Fibre2Fashion News Desk (NB)

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