Chivas Fashion Tour from Mumbai to Dubai

08 Oct '07

2 min read

The world's leading premium brand Chivas Regal brings together 12 of India's leading designers for the first Chivas Fashion Tour beginning October 5th in Mumbai.

The tour will travel to four more cities and end on November 23rd in Dubai. The Mumbai leg of the Chivas Fashion Tour is being held in association with the ITC Maratha, Sahar.

Designers who will feature in this edition of the Chivas Fashion Tour are Ashish Soni, CUE- Rohit Gandhi and Rahul Khanna, Malini Ramani, Manish Arora, Narendra Kumar, Neeta Lulla, Raghavendra Rathore, Rocky S, Shantanu & Nikhil, Tarun Tahiliani, Vikram Phadnis and Wendell Rodricks.

• Dates - City
• October 5, 6, 7 - Mumbai
• October 26, 27 - Kolkata
• November 2, 3, 4 - New Delhi
• November 7, 8 - Bangalore
• November 22, 23 - Dubai

Commenting on the Chivas in Fashion initiative, Bikram Basu, VP-Marketing, Pernod Ricard India, said, “Chivas is a global premium lifestyle brand, and its association with fashion in India will be mutually beneficial."

"Designers will have an opportunity to touch consumers across key cities in the country and overseas'. Chivas in Fashion has in the last six months gained momentum with initiatives at the India Fashion Week, and support to designers at the New York Fashion Week and Paris Fashion Week."

In Mumbai, Tarun Tahiliani, Narendra Kumar, Wendell Rodricks, Malini Ramani, CUE, Ashish n Soni, Rocky S, Raghavendra Rathore, Vikram Phadnis, Shantanu and Nikhil and Neeta Lulla will showcase their collections over three days from October 5- 7, 2007 at the ITC Maratha, Sahar who have a long standing association with Chivas and Fashion.

Chivas is an uber chic global brand that evokes the most passionate sensibilities. The first Chivas Tour advertising campaign is a stylish combination of illustration and image shot by ace photographer Jatin Kampani.

With India's finest designers participating on invitation, top models, and only the best in sound, light, set design, the Chivas Fashion Tour promises to be 'the' fashion event every year. The shows are choreographed by Alison Kanuga and event managed by Showhouse.

Chivas Fashion Tour

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