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Turkish manufacturers to target US market at 'i of the World' event

29 Sep '21
2 min read
Pic: i of the World
Pic: i of the World

Turkish textile manufacturers are showcasing their products at the second ongoing exhibition ‘i of the World’ in New York City. Organised by the Istanbul Textiles and Raw Materials Exporters Association (ITHIB), the two-day event which will be concluding today is expected to draw a number of leading US apparel producers, designers and distributors.
 
“Every year, the US imports $43 billion worth of textiles, making it the world’s largest textiles market,” Ahmet Oksuz, ITHIB president, said in a press release. “Turkey, meanwhile, represents the world’s fifth largest exporter of textiles, and the second largest exporter to the EU.”
 
“In hopes of raising their share of the US textiles market, the representatives of 28 Turkish textiles firms are said to attending the event. We will diversify the ‘i of the World’ to strengthen our cooperation with the US,” according to the organisers.
 
According to Oksuz, Turkey’s share of the global textiles market stood at 3 per cent last year, but accounted for only 1.6 per cent of the total US market. “Turkey's formidable production capacity has the potential to realise a much larger share of textile imports to the US,” Oksuz added. “Textiles represent the main component of the $100-billion trade target between the two countries.”
 
“The Turkish and US economies don’t compete with each other, rather they complement one another, providing an excellent example of a win-win model,” Oksuz continued.
 
Last year, ITHIB organised the first ‘i of the World’ exhibition in New York, in cooperation with the Turkish Trade Ministry and the Turkish Exporters Assembly.
 
“This exhibition is helping us to sustain these notable increases and achieve our ambitious bilateral trade targets,” Oksuz said in the release. “We’re planning to carry out several more promotional activities and B2B projects in the US. We hope to eventually hold the exhibition in other parts of the US as well, with the aim of achieving $1 billion in exports by the end of this year.”
 
“Our textiles industry is a global leader in terms of integrated production capacity, qualified human resources, logistics, R&D investment and sustainability. It has remained a safe harbour – despite the pandemic – for the supply chains of several internationally-recognised garment brands,” Oksuz concluded.

Fibre2Fashion News Desk (JL)

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