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AATCC to host Visual Colour Training Webinar

Jun '20
The AATCC summer workshop is set to host a Visual Colour Training Webinar, ‘Training Your Visual Color Apparel Team’, by Jean Hoskin, former director of colour services at Macy’s,. The webinar will be presented on August 26, 2020. The association provides test method development, quality control materials, education, and professional networking.

Visual approval of colour for production requires the evaluation of lab dyeings, print strike offs, or woven pattern handlooms. Preparing colour technicians to perform these evaluations in a light booth requires understanding of the visual environment, sample positioning, and perception.

The presentation will provide visual examples of colour relativity and the procedures colour technicians can use to make confident colour decisions. Hoskin will share best practices for evaluation, with explanations for training a colour team, design colleagues, and customers. She will also demonstrate the ‘what’ and ‘why’ of colour perception, including simultaneous contrast, gradation, after image, optical mixture, Bezold effect, and the Weber-Fechner Law, according to a press release by AATCC.

With colour expertise that balances theory and application, art and science, Hoskin retired from Macy’s merchandising group as director of colour services in 2016. Since her retirement, she has been consulting, writing, painting, and traveling. She is currently co-chair for of the ISCC 2021 Color Impact Conference. Majoring in textiles, Hoskin holds a BS from Iowa State University and an MA from Michigan State University. Her PhD from the University of Tennessee focused on colour in textile design, testing, dyeing, and printing.

The registration fee for the webinar is $99 for members (both individual and corporate) and $149 for non-members.

Fibre2Fashion News Desk (GK)

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