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AATCC to host webinars on innovative business practices

Jun '20
Pic: Shutterstock
Pic: Shutterstock
AATCC (the American Association of Textile Chemists and Colorists) is set to host two live webinars on innovative business practices, in order to keep the business thriving and growing in difficult times. The association provides test method development, quality control materials, education, and professional networking for a global audience.

Dan Adams, president of the AIM institute will present the webinar ‘Drive Organic Growth with B2B-optimised Customer Interviews, on June 29, 2020. Participants can learn how to put your B2B advantages to work, so they can go beyond ‘hand-me-down’ consumer voice-of-customer methods. Great interviewing leads to better customer insights and then superior new products, and ultimately rapid, profitable, and sustainable growth. Adams will share AIM’s latest methods for conducting interviews without a plane ride. It will talk about ten advantages of ‘Virtual Voice of Customer (VVOC)’ and eight tips for becoming a VVOC pro, according to an AATCC press release.

Adams will present the second webinar ‘How to Reduce Risk in Major R&D Projects with Confidence?’ on July 23, 2020. Adams and his team have recently developed a whole new approach to managing large, high-impact R&D projects. With this method, one can confidently uncover and defuse landmines that blow up schedules, projects, and careers.

Adams is a chemical engineer and holder of many patents and innovation awards, including a listing in the National Inventors Hall of Fame. One of the foremost experts in B2B innovation, he has taught B2B professionals in every region of the world in hundreds of workshops. An award-winning speaker, he has lectured at Wharton’s Executive MBA programme and other North American and European universities and is a popular industry keynote speaker.

Kelly Lawrence, the moderator of the webinars, is the founder and CEO of Lawrence Innovation, helping numerous B2B innovation teams accelerate growth. The registration fee for each webinar is $149 for non-members and $99 for members (both individual and corporate).

Fibre2Fashion News Desk (GK)

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June 2021

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