Amazon India announced the launch of the Karigar store on Amazon.in on the eve of National Handloom Day, which is being celebrated today. Amazon Karigar is one of the largest stores to showcase over 55,000 products, including over 270 unique arts and crafts from 20 states. The products will also carry their interesting histories on the website.
Amazon Karigar will exclusively promote handlooms and handicrafts from India, according to media reports. Its logo has been designed as a ‘thumbprint’ depicting coming together of lines symbolising the diversity, authenticity, rich culture and uniqueness of the products from all regions of India.Amazon India announced the launch of the Karigar store on Amazon.in on the eve of National Handloom Day, which is being celebrated today. Amazon Karigar is one of the largest stores to showcase over 55,000 products, including over 270 unique arts and crafts from 20 states. The products will also carry their interesting histories on the website.#
By the end of the year, the online store will showcase crafts from all regions in India.
Products showcased include Bengal handloom sarees by TJ Sarees, Pochampally ikat dress materials by GB Handlooms, Banarasi dupattas and dress materials by Kashi Fancy Sarees, Jaipur blue pottery decorative items by Aditya Blue Art Pottery and authentic tribal made handloom products by Tribes India.
Through the Karigar program, Amazon is engaging with the government and handicraft bodies, training craftsmen to embrace online selling and enabling them to sell to a wide consumer base, said Gopal Pillai, vice president, seller services, Amazon India. (DS)
Fibre2Fashion News Desk – India
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