“If you look at the opportunities from transportation and logistics, the big challenge is about how we bring the same experience that customers have learned to expect from Amazon.com to a market like India, without diluting it, despite the challenges on ground here,” an Amazon India spokesperson told Fibre2Fashion.
“What Amazon had done was to build a lot of technology to cross the multiple countries and we are using the similar approach to replicate the customer experience in India. The instance logistics.amazon.in has been made for the India business to bring all the delivery service partners on one single platform. The site has been live for a few months now,” the spokesperson added.
The logistics platform brings staffing agencies and other service providers together on a single platform. The staffing agencies are vendors that Amazon Logistics works with to hire delivery associates for Amazon-owned delivery stations, while the service partner programme is another last mile model by to provide best-in-class delivery experience to customers in remote areas.
“Budding and aspiring entrepreneurs in remote areas act as Amazon.in’s local distribution network providers and create the last mile delivery footprint. This program now covers more than 250 satellite cities and tier II and tier III towns and villages,” said the spokesperson.
Amazon’s aim with this logistics platform is to offer an enhanced experience to its customers.
“This is a mix of our staffing agency partners who provide manpower support to Amazon delivery stations and also our service partners. Our payment structures are confidential and as per the contracts signed with the delivery service partners. We aim to build a competitive structure that ensures a best in class customer experience,” states the Amazon representative.
Amazon is currently on-boarding its partners in Bangalore to the platform and will expand to other regions soon.
“We are expanding the on-boarding of our delivery service partners onto this new platform in a phased manner. Currently, we are only on-boarding our staffing agencies and service partners in Bangalore,” said the spokesperson. (KD)
Fibre2Fashion News Desk – India
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