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Anta Group, WWF collaborating on sustainability

Aug '20
Pic: PR Newswire
Pic: PR Newswire
Anta Group and the World Wide Fund for Nature (WWF) are collaborating on sustainability. The two signed an international partnership deal at the group's operational headquarter in Xiamen. With this, Anta group becomes WWF's first international partner in China's sportswear and textile industry. It will work on sustainability with resources provided by WWF.

With the supports and resources provided by WWF's global network and in fulfilment of goals on sustainable development and biodiversity conservation established by the United Nations, Anta Group will start from its daily practices of environmental, social and corporate governance and collaborate with its upstream and downstream partners to promote the transformation and development of textile industry in water stewardship and packaging, reduce pressure on natural resources and the environment in the manufacturing process, advocate the principle of "reduce, reuse and recycle", develop and apply degradable raw materials, jointly design sports products in accordance with sustainable development, and engage with consumers on biodiversity conservation.

This partnership, subsequent to the collaboration in March 2020 on promoting "Earth Hour", one of the world's largest public movements for the environment, represents a significant move for Anta to strengthen and expand its bond with WWF.

Under the three-year collaboration framework, Anta group and WWF will jointly promote the Factory Assessment and Improvement System (FAIS), and develop and promulgate innovative solutions for the transformation towards a greener textile industry. Both parties should share and exchange best practices of different stakeholders in the textile industry, improve supply chain management and drive industry-wide collaboration, in order to accelerate the sustainability transformation of textile factories.

The two will participate in the improvement of industrial water and energy usage, industrial waste emissions and supply chain management of at least 3,000 textile suppliers; reducing energy consumption per unit of industrial value added by 30 per cent and water consumption per unit of industrial value added by 22.5 per cent; and reducing the total emissions of major water pollutants cumulatively by 15 per cent, so as to lessen the worsening impact of the textile industry on the environment and scale down freshwater, climate and ecosystem footprint.

With respect to biodiversity conservation, both parties will jointly popularise the new consensus on harmonious coexistence of humanity and nature, and take action to reverse the dangerous trend of biodiversity loss by 2030. Anta will work along with WWF to support various forest and landscape restoration projects, and the first one will be initiated in key areas of Beijing and Xishuangbanna, Yunnan, for which restoration demonstrations of 600 acres in total and vocational training programmes for local farmers and residents are under planning.

The two will collaboratively develop and launch biodiversity-themed, educational products to be released and marketed to potential consumers on e-commerce platforms and in flagship stores.

Anta Group said that in addition to supporting joint projects in collaboration with WWF, it would also further the sustainability transformation of its self-managing supply chain system. Reducing over-packaging, gradually replacing the material of plastic bags from PE to the 100 per cent-recyclable, environment-friendly LDPE, exploring possibilities of zero or at least less plastic packaging, and using more of recyclable or FSC-accredited paper materials for paper packaging are all among measures to be implemented.

Ding Shizhong, chairman of the board of directors and CEO of Anta Group, said, "Anta Group partnering with WWF, the world's most influential environmental protection organisation, to promote sustainable environmental development and biodiversity protection, manifests the responsibility and mission of Anta Group as a global corporate citizen. In the face of high uncertainty and volatility in the global environment, we must hold fast to our core values and keep our faith in a community with a shared destiny for humanity, because the sustainability of our living environment and the protection of natural resources matter greatly to every individual and every enterprise.”

“WWF will help us adopt a global perspective and lead sustainability transformations by connecting us to relevant experts and global resources. In days to come, we will involve upstream and downstream partners, and start from 'green' innovation of Anta Group's ecosystem in order to realise goals of sustainability development steadily and thrive with nature sustainably. We should adhere to the long-term strategy and devise a holistic plan on sustainable development for the following three to five years," Shizhong said.

Jean-Paul Paddack, executive director of WWF International, in a video conference, said, "We are pleased to partner with Anta Group, a world's leading sportswear corporation, to promote biodiversity conservation and sustainable development. We are keen to see companies make a difference and achieve transformations through actions to tackle deforestation, resolve plastic pollution, and improve water management and sustainable procurement of key materials, for instance, paper and pulp. We also look forward to inspiring key stakeholders to reverse the trend of biodiversity loss. Anta Group, the Chief Partner of Public Benefits of WWF's 'Earth Hour2020' in China, has now officially become our international partner. We share the same values and have had a very pleasant experience of collaboration. We feel pleased to collaborate with Anta Group to promote the sustainable development of the global textile industry and the conservation of wildlife and biodiversity, and ultimately drive harmonious coexistence of humanity and nature."

In addition to becoming an international partner of WWF, Anta Group has also released its Corporate Social Responsibility Report (2019-2020), in response to the sustainable development goals set by the United Nations. The group details its responsibilities and commitment concerning consumers, employees, partners, environmental protection and community engagement, and welcomes public scrutiny. According to the report, Anta Group has established a strategic framework of social responsibility management with "MOVE" (Management, Optimisation, Value, and Experience) sitting at its core, and has been actively practicing under this framework. In terms of partnership management, in particular, the group empowers suppliers with a high-standard supplier access mechanism, and establishes an accountable supply chain with a comprehensive supplier evaluation and hierarchical management system.

Fibre2Fashion News Desk (SV)

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